Yossi Sivan – Strategic Representation for International Brands and High-Stakes Trademark Disputes
When a valuable brand is infringed, the consequences extend far beyond the unauthorized use of a trademark. Counterfeiting, misleading commercial activity, unauthorized distribution and trademark infringement can undermine brand value, damage market position and cause substantial financial losses.
Protecting an established brand requires more than knowledge of trademark law. It requires sophisticated litigation strategy, a deep understanding of commercial realities, and the ability to translate legal rights into meaningful results.
Yossi Sivan is an Israeli trademark attorney and founder of Yossi Sivan Law Firm, specializing in complex trademark litigation, brand enforcement and intellectual property protection for international and domestic brand owners.
Based in Israel, Yossi Sivan represents international companies and established brands in significant trademark disputes, combining strategic legal thinking, assertive advocacy and a business-oriented approach to intellectual property enforcement.
A Proven Track Record in Significant Trademark Litigation
Yossi Sivan Law Firm has handled some of the most significant trademark infringement disputes in Israel, securing substantial monetary awards and important judicial precedents for international brand owners.
The firm’s litigation experience includes cases addressing retailer liability, personal liability of company directors, trademark infringement, unauthorized commercial exploitation of established brands and compensation for infringing activities.
Landmark Trademark Infringement Judgment – Beverly Hills Polo Club v. Rami Levy
Representing the owners of the internationally recognized BEVERLY HILLS POLO CLUB brand, Yossi Sivan Law Firm secured a landmark judgment against Rami Levy, one of Israel’s leading retail chains.
The Tel Aviv District Court awarded more than NIS 3 million in damages for trademark infringement.
The decision established an important precedent concerning the liability of retailers and commercial distributors for selling goods that infringe trademark rights.
The case demonstrated that retailers cannot necessarily avoid responsibility by relying on restrictive licensing arrangements or the involvement of third-party suppliers.
The judgment was subsequently addressed in international intellectual property publications, including World Trademark Review.
Landmark Judgment – Personal Liability of Company Directors for Trademark Infringement
In the litigation involving Don Gili Ltd. and the BEVERLY HILLS POLO CLUB brand, Yossi Sivan Law Firm secured another significant trademark infringement judgment.
The Tel Aviv District Court awarded NIS 3 million in compensation and imposed personal liability on individual company directors for their involvement in the infringing activities.
The decision is particularly important for international brand owners seeking effective enforcement against businesses that conduct infringing activities through corporate structures.
It demonstrates the potential for personal accountability where directors are personally involved in trademark infringement, subject to the applicable legal requirements.
This case has attracted international attention as an important development in Israeli trademark enforcement.
Why International Brands Choose Yossi Sivan
1. Specialized Trademark Litigation Experience
Trademark litigation is a specialized discipline requiring an understanding of trademark law, commercial practices, brand reputation, consumer perception and the economic value of intellectual property.
Yossi Sivan focuses on developing litigation strategies that address both the legal merits and the commercial objectives of brand owners.
2. Experience Representing International Brands
The firm represents international and domestic businesses across various industries, including fashion, luxury goods, technology, entertainment, consumer products and retail.
We understand the challenges faced by international brand owners enforcing their rights in Israel, particularly when dealing with unauthorized distributors, parallel imports, counterfeit products and complex commercial relationships.
3. Significant Financial Remedies
Effective trademark enforcement should not be limited to obtaining an injunction or stopping unauthorized use.
Depending on the circumstances, litigation strategies may include claims for monetary compensation, infringer’s profits, damages, accounting, disclosure of commercial records and other appropriate remedies.
Our approach is to examine the available evidence, identify the commercial scope of infringement and pursue the remedies best suited to protecting our clients’ interests.
4. Personal Liability and Corporate Accountability
One of the firm’s particular areas of litigation experience concerns the personal responsibility of individuals involved in trademark infringement.
The Don Gili judgment illustrates the importance of examining not only the infringing company but also the individuals who actively participate in or direct the infringing activities.
5. International Perspective, Local Expertise
International brand owners require Israeli counsel who understands both the local judicial system and the expectations of international businesses and their legal departments.
Yossi Sivan combines local litigation experience with extensive work involving international trademark portfolios, foreign counsel and global brand owners.
Comprehensive Trademark Litigation and Enforcement Services
Yossi Sivan Law Firm provides legal representation and strategic advice in matters including:
- Trademark infringement lawsuits.
- Trademark counterfeiting and unauthorized commercial exploitation.
- Trademark dilution and protection of brand reputation.
- Unfair competition and passing off.
- Parallel imports and unauthorized distribution.
- Retailer and distributor liability.
- Personal liability of company directors and officers.
- Trademark opposition and cancellation proceedings.
- Urgent injunctions and interim relief.
- Customs enforcement and anti-counterfeiting measures.
- Monetary compensation and recovery of infringer’s profits.
- Cross-border intellectual property disputes.
International Recognition and Professional Standing
Yossi Sivan’s work has received recognition from leading international intellectual property publications and legal directories.
Yossi Sivan has been recognized in successive editions of World Trademark Review, with particular recognition for his trademark prosecution and litigation capabilities.
WTR has described his courtroom advocacy and expertise in handling complex trademark mandates.
The Legal 500
The Legal 500 has recognized the firm’s intellectual property disputes practice and highlighted Yossi Sivan’s specialization in representing international brands.
The directory has also recognized the firm’s expertise in trademark and copyright litigation.
These recognitions reflect the firm’s longstanding focus on intellectual property and its commitment to representing brand owners in complex legal disputes.
Looking for a Trademark Litigation Attorney in Israel?
If your company owns an established international brand and is facing trademark infringement, counterfeiting, unauthorized distribution or other intellectual property violations in Israel, choosing the right legal representation is critical.
Yossi Sivan Law Firm provides strategic legal representation for international brand owners seeking to protect their trademarks, enforce their rights and obtain effective remedies under Israeli law.
We understand that every infringement case is different. Our strategy begins with understanding the brand, the nature of the infringement, the available evidence and the client’s commercial objectives.
Contact Yossi Sivan Law Firm to discuss your trademark enforcement or litigation requirements in Israel.
Yossi Sivan Law Firm
Intellectual Property | Trademark Litigation | International Brand Protection
Website: https://eng.sivan-law.com/
Email: office@sivan-law.com
Israel