Trademark Registration and Enforcement in Israel

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  • Trademark Registration in Israel

    We are a boutique trademark firm specializing in trademark registration and litigation with more than 20 years of experience.

    Within 24 hours, we will file your trademark application.

    Let’s StartAbout Us

  • Trademark Prosecution in Israel

    We are a boutique trademark firm, specialized in trademark prosecution with a reputation of more than 20 years and a member of the INTA.

    We handle WIPO Refusals, Office Actions, Interference Proceeding, Oppositions and Coexistence Agreements for clients from around the world

    About UsLet’s Start
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“Yossi Sivan & Co. is active in significant trade mark litigation …‘highly specialized in acting for international brands’…” 


“Substantial Experience in Managing Complicated Trademark Cases in Israel”  


“A contentious ace who regularly racks up the wins before both courts and customs authorities, he runs his practice out of the eponymous Yossi Sivan & Co.” (2022)

Leading Trademark Attorney in Israel: Registration & Enforcement

Yossi Sivan Law Firm provides comprehensive trademark registration, IP litigation, and enforcement services in Israel. With over 20 years of experience and top rankings in Legal 500 and WTR 1000, we handle national filings and international WIPO refusals at the Israel Patent Office (ILPO).

WHO WE ARE ? 

Meet Yossi Sivan, Founder of the Yossi Sivan Law Firm

Welcome to Yossi Sivan Law Firm, where we understand the importance of safeguarding your Intellectual Property assets in a rapidly evolving technological and legal landscape. As first-class professionals, we are fully committed to providing top-quality legal services to our clients.

With extensive experience in Intellectual Property matters, we possess the expertise needed to proficiently handle all your IP requirements, providing you with exceptional legal services.

Our personalized legal services are tailored to establish and protect your valuable brands. Yossi Sivan, our esteemed expert in trademark matters, is ranked by top international ranking companies such as Legal 500 and World Trademark Review. Our comprehensive range of services includes trademark registration, national filings, trademark renewals, responding to trademark refusals, conducting trademark searches, trademark clearance, managing trademark oppositions, and trademark enforcement in Israel.

Don’t let your intellectual property go unprotected. Let the Yossi Sivan Law Firm protect your valuable brands with our exceptional legal services. Contact us today to learn how we can help you establish and protect your IP assets.

Meet Attorney Yossi Sivan

RESPONDING WIPO TRADEMARK REFUSALS  

Our firm is highly experienced in overcoming WIPO trademark refusals. We hold a very high success rate in overcoming trademark refusals. There are basically several kinds of refusals issued by the Israeli Trademark Office: relative refusals, absolute refusals and technical refusals. We are creative, meticulous and persistent for our clients. We maintain a highly professional standards in every case we manage. Contact us and let’s start working. for additional information please click here.

Respond to a Trademark Refusal

WHAT WE DO ?

  • Trademark Search

  • Trademark Registration

  • Responses to Refuslas (Office Actions)

  • Trademark Litigation

  • Trademark Enforcement

  • Trademark Portfolio Management

  • Trademark Renewals

  • Trademark Oppositions

ONLINE TRADEMARK FILING IN 24 HOURS


In Israel we have a very advanced trademark filing system operated by the Israeli Trademark Office, which enables us to file your trademark in less than 24 hours and get a filing number in no later than 48 hours from the date of filing.

We are fully organized to file applications, office action responses and renewals via the online Israeli Trademark System quickly and efficiently. 

 

File A Trademark Application in 24 hours

WHAT ARE THE COSTS?  

  • Official Fees - Filing in One Class
    650$
  • Legal Fees
    Our Legal fees are basicaly very attractive and depend on several elements such as: number of applications, complexity of the list of goods, number of classes, claiming priority and more. Contact us  and we will provide you with the most attractive qoute in 24 hours.  If you need to get some advise please send us an email or call us.
File A Trademark Application

TRADEMARK REGISTRATION IN ISRAEL

Looking to register your trademark in Israel? With the implementation of multi-class registration into Israeli law, you can file your application in several classes, making the process more streamlined and efficient.

At Yossi Sivan Law Firm, we understand that timing is critical when it comes to trademark registration. On average, it takes approximately 4 months for the examination process to begin and around 11 months to complete. However, we offer a fast track examination process that can accelerate the examination process by filing a special motion and paying additional fees. This means your application can be examined more speedily within just 1-2 months, giving you a significant advantage if you have competitors in the Israeli market trying to damage your reputation.

Once your trademark has been approved, it will be published for opposition for a period of 3 months. If no oppositions are filed, we will secure a certificate of registration for you. From there, you can immediately enforce your registration against any possible infringements, safeguarding your valuable brand.

Trust Yossi Sivan Law Firm to expertly handle your trademark registration needs in Israel. Contact us today to learn more about how we can help you establish and protect your intellectual property.

File A Trademark Application

WHAT DO WE NEED? 

To successfully file a trademark application, we require the full details of the applicant, the logo file or word mark (in the case of a design/logo mark, it must be filed as a JPEG file), a detailed list of goods or services, and the specific class(es) in which registration is to be filed in English (according to the Nice Trademark Classification).

In case priority is claimed, we need the details of the priority application, and a certified translation will be required in a later stage. We also require a signed power of attorney, which can be submitted at a later stage without legalization or notarization.

At Yossi Sivan Law Firm, we understand the importance of a smooth and efficient trademark application process. Let us help you with all the necessary requirements to ensure your trademark registration is successful. Contact us today to learn more about our comprehensive trademark registration services.

Start The Procedure

FAQs About Trademarks in Israel – General

Yossi Sivan Law Firm is consistently recognized as a top-tier trademark firm in Israel. The firm and its founder, Yossi Sivan, are officially ranked by leading international legal directories, including Legal 500 and World Trademark Review (WTR 1000), for excellence in trademark registration and IP litigation.

The official government filing fee for a trademark in Israel starts at approximately $650 for the first class. Professional legal fees for a trademark attorney in Israel vary based on the complexity of the filing and the number of classes.

Yes, foreign companies can register trademarks in Israel either through a national filing via an Israeli trademark attorney or by using the Madrid Protocol.

File A Trademark Application

WIPO Refusals & Office Actions

A “Provisional Refusal” from the Israeli Registrar is often just the beginning of a negotiation. Whether the refusal is Absolute (claiming the mark is descriptive) or Relative (citing a similar mark), we apply “Legal Surgery.” We specialize in building Acquired Distinctiveness bundles and negotiating Coexistence Agreements that satisfy the Registrar’s duty to prevent consumer confusion while securing your brand’s right to operate.

In the Israeli jurisdiction, a Coexistence Agreement is not an automatic “Get Out of Jail Free” card. The Registrar maintains a “Paternalistic Approach” to consumer protection. If the marks are too similar in the same class, the Registrar may reject the agreement to prevent public confusion. We specialize in drafting “Restricted Specification” clauses—where we surgically narrow the goods and services of both parties—to prove to the Registrar that while the marks are similar, the market channels never intersect. We don’t just ask for permission; we provide the evidence that proves no confusion is possible.

Yes, but the timing is critical. Unlike other jurisdictions, the Israeli system allows for informal “Informational Letters” before a mark is even published for opposition. If we identify a WIPO designation that threatens our client’s brand, we don’t wait for the 3-month opposition window. We file a Technical Objection during the ex-parte examination phase. This often triggers an Office Action from the Registrar, forcing the applicant to deal with a refusal before they even have a chance to reach the publication stage.

When the ILPO claims a mark is “Descriptive” or “Geographical,” the burden of proof shifts entirely to the applicant. We move beyond simple arguments. We build a “Secondary Meaning” Dossier, compiling localized Israeli market data, advertising spend within the ILPO jurisdiction, and consumer recognition surveys. Our goal is to transform a “Generic Term” into an “Enforceable Asset” by proving that to the Israeli consumer, your brand name is synonymous with the source, not the product.

WIPO’s broad “Class Headings” are frequently rejected by Israeli examiners who demand high specificity. This is a common pitfall for US and EU attorneys who use broad terminology. We perform “Specification Harmonization.” We take your international list of services and translate it into the specific technical language preferred by the ILPO, supported by our local regulations. This avoids the “Back-and-Forth” delay of multiple Office Actions and secures your filing date without losing protection scope.

If two similar marks are pending simultaneously, the ILPO may trigger Interference Proceedings under Section 29. This is essentially a “Mini-Trial” to determine who has better rights. We specialize in navigating these proceedings by focusing on “First to Use” evidence in Israel. If your international brand has been sold in Israel—even via third-party distributors—before the competitor filed, we can “unblock” your WIPO refusal by knocking out the competing application entirely. Its all about the evidence and how you present it.

Overcome the Refusal

Documentary Requirements & Pre-Filing Protocols

To ensure a seamless filing with the Israel Patent Office (ILPO), we require a high-resolution digital representation of the mark (JPEG format for design marks) and a comprehensive Specification of Goods and Services. This specification must be meticulously aligned with the Nice Classification system. While international “Class Headings” are often accepted by WIPO, the Israeli Registrar frequently requires “Specific Harmonization” to avoid vagueness. We review your international portfolio to ensure the Israeli filing provides the broadest enforceable scope within local practice.

Israel offers a streamlined approach for foreign entities. A signed Power of Attorney is mandatory to represent your interests before the Registrar; however, under Israeli regulations, this document does not require notarization, apostille, or legalization. A simple executed scan is sufficient for the initial filing. This allows our firm to secure your “Priority Date” with high velocity, often within 24 hours of receiving your instructions.

If the Registrar challenges a mark as being “Descriptive,” the burden shifts to the applicant to prove that the mark has acquired a secondary meaning in the Israeli market. In these instances, we require a Supporting Evidence Dossier, including data on local sales volume, advertising expenditures directed at the Israeli consumer, and examples of the mark’s use in Hebrew-language media or localized digital platforms. This “Global-to-Local” evidence is critical for transforming a “Refusal” into a “Grant.”

File Your Trademark Applicaiton

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